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	<title>MandM &#187; ScrubOne</title>
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		<title>Guest Post: The Rise and Fall of the New Zealand Christian Blogosphere</title>
		<link>http://www.mandm.org.nz/2009/10/guest-post-the-rise-and-fall-of-the-new-zealand-christian-blogosphere.html?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=guest-post-the-rise-and-fall-of-the-new-zealand-christian-blogosphere</link>
		<comments>http://www.mandm.org.nz/2009/10/guest-post-the-rise-and-fall-of-the-new-zealand-christian-blogosphere.html#comments</comments>
		<pubDate>Sat, 24 Oct 2009 09:27:00 +0000</pubDate>
		<dc:creator>Madeleine</dc:creator>
				<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[NZ Christian Blog Rankings]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[NZ Blog Rankings]]></category>
		<category><![CDATA[ScrubOne]]></category>

		<guid isPermaLink="false">http://www.mandm.org.nz/?p=1823</guid>
		<description><![CDATA[ScrubOne has gone back through the  New Zealand blog rankings over the past year and documented the rise and fall of the Christan blogs to see if the launch of the MandM Top 10 NZ Christian Blog rankings has had observable impact. (This guest post is part of open mic week(s)) A lot of people [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><em><a href="http://halfdone.wordpress.com/">ScrubOne</a> has gone back through the  New Zealand blog rankings over the past year and documented the rise and fall of the Christan blogs to see if the launch of the MandM Top 10 NZ Christian Blog rankings has had observable impact. (This guest post is part of</em><em> <a href="http://www.mandm.org.nz/2009/10/snowed.html">open mic week(s)</a>)</em></p>
<p style="text-align: justify;">A lot of people have noticed that  the <a href="http://www.mandm.org.nz/tag/top-10-nz-christian-blogs">top 10 Christian blogs here on MandM</a> are ranking higher in the general  rankings over time. It’s been suggested that the rankings themselves might be  responsible themselves for this phenomenon, by making more people aware of the  Christian blogs out there.</p>
<p style="text-align: justify;">So I thought I’d put that hypothesis  to the test.</p>
<p style="text-align: justify;">I used Tumeke! Ranking data to trace  blogs over the past year. I noted the rank of the blogs included in the MandM  rankings, from the time they were first used in those rankings, <em>not</em> when they first appeared on  Tumeke!.</p>
<p style="text-align: justify;">I used Tumeke! for several  reasons.</p>
<ol style="text-align: justify;">
<li>It’s more  respected</li>
<li> It’s been operating  longer</li>
<li> Halfdone rankings have tended to  favour Christian blogs for some unknown reason. Thus the Tumeke! Rank becomes a  “tougher” test of popularity</li>
<li> Basically, I’m too lazy to do  both!</li>
</ol>
<p style="text-align: justify;">The first issue we have is that the  data is problematic. New blogs come on the scene, old blogs fall off. So I  tweaked the data a bit.</p>
<ol style="text-align: justify;">
<li>Removed MacDoctor – he scored  very highly before being placed on the “Christian” list. I think most people  would agree that him being a Christian isn’t the primary reason why people read  his blog. So he’s not really</li>
<li> Removed Backchat Café and NZ  Debate, both of whom started and ended within the survey period.</li>
</ol>
<p style="text-align: justify;">Charting what’s left, we come up  with this (I’ve divided the Max score by 10 to keep it in the  scale).</p>
<p style="text-align: justify;"><a href="http://halfdone.wordpress.com/"><em><a href="http://halfdone.wordpress.com/"><img class="aligncenter size-full wp-image-1831" title="Total Christian Blogs" src="http://www.mandm.org.nz/wp-content/uploads/2009/10/graph1corrected.JPG" alt="Total Christian Blogs" width="878" height="444" /></a></em></a></p>
<p style="text-align: justify;">So the <em>number</em> of Christian blogs has increased.  Also, as the blog rankings have grown the lowest ranked blog has pushed out  lower and lower – i.e. if 300 blogs are ranked, clearly the lowest ranked  Christian blog is likely to be in the 200s. No surprises with either of those.  The average looks interesting, but we need to dig  further.</p>
<p style="text-align: justify;">Here’s the 11 blogs that averaged  the highest score.</p>
<p style="text-align: justify;"><em>Note the highest  score in a Christian blog that didn’t make it onto this chart is 62. That was by  Samuel Dennis back in November, so our method didn’t eliminate any good starters  thus making the trend look better.</em></p>
<p style="text-align: justify;"><em></em><em><img class="aligncenter size-full wp-image-1826" title="Improvements Over the Year" src="http://www.mandm.org.nz/wp-content/uploads/2009/10/Graph2.GIF" alt="Improvements Over the Year" width="781" height="480" /></em></p>
<p style="text-align: justify;">The most impressive improvements  over the year have been MandM and the Beretta blog. Both have come from very  uninspiring rankings to sweep into the top 40.</p>
<p style="text-align: justify;">Contra Celsum also made some good  gains. I’ve highlighted these blogs to make their movement easier to  see.</p>
<p style="text-align: justify;">Not all blogs gained during the  year. Kiwi Polemicist slipped after almost making it to 60. The Briefing room  dropped right off after February.</p>
<p style="text-align: justify;">But what has <em>really</em> gotten the attention of those  watching the Christian rankings is the <strong>number</strong> of blogs that are now in the top  50/60. This can be clearly seen in this chart, with a mere 3 in the top 40 at  the beginning. Now however, there are 8, 5 of those being in the top 40. That’s  all <em>in spite</em> of TBR’s dropping  off the pace.</p>
<p style="text-align: justify;">Some of us have suspected that this  is due to improving scores. That’s partially true, with Beretta and MandM  improving drastically, but mostly it’s been due to already good Christian blogs  getting included in the stats, and other blogs such as MacDoctor and Keeping  Stock identifying or being identified as Christian.</p>
<p style="text-align: justify;">Speaking of MacDoctor, in spite of  his exclusion from the analysis, he is the only one who consistently makes it  into the Tumeke! top 20.</p>
<p style="text-align: justify;">Something for us all to work on,  eh?</p>
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